We're updating the interface and website for safedrop and this is a really helpful quote that's stuck on the wall in my office.
- Tell a compelling story based on an undeniable brand truth
- Live by and refuse to compromise on your principles
- Have an instantly recognisable iconic look
- Deliver a unique relevant consistent experience
- Inspire people to become loyal brand champions,
- Deliver enduring extraordinary profits
From Lord Bilimoria (Cobra beer) who in turn got it from Molsen Coors' definition of what makes for an extraordinary brand.
I think these are great pointers, it's certainly a challenge to meet them all.
Would you add anything to the list? Any pointers for developing a great brand?
Article originally appeared on safedrop - security, simplicity and lean business (http://blog.safedrop.com/).
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